If you’re an aspiring freelance copywriter… or sell your own products and services online… the few minutes it takes to read this web page could save you months... maybe even years of needless frustration …
Why fledgling freelance copywriters are going hungry... and online marketers are struggling to grow sales ...
of Daniel A. Levis
Dear Marketing Fanatic,
... Or how a simple 10 minute website change will explode your sales by 988.62% ...
And how if you'll just send away for my bag of copywriting tricks you'll instantly find yourself living a carefree life in a luxurious seaside beach house complete with championship golf course... Olympic size pool... butlers... maids... and a chauffeur driven Rolls Royce.
Well get ready for a shock -- because instead of giving you a lot of BS about "the writer's life", I'm going to tear it to shreds. Unmercifully!
Truth be known:
It Wasn't Until I STOPPED
Thinking Of Myself
See here's the deal ...
Whether you're an established or aspiring freelance copywriter looking for an edge... or an independent entrepreneur trying to hone your copywriting chops and light a sales bon fire under your business... you'll never reach your full potential in sales, profits, and personal satisfaction until you wrap your head around this:
Killer Copy = 20% writing, 80% strategy
Creating the conversion breakthroughs you're looking for as an online marketer... or making your career take off like a ballistic missile if you're a freelance copywriter... begins long before a single word hits the page... and ends well after the first sale is made.
It's a process. And because most copywriters don't understand this process, they end up blowing it. Freelancers get bullied by fee-balking, dumb ass clients who neuter your copy with endless revisions. And do-it-yourselfers throw up their arms in frustration because their copy falls flat.
So let's cut to the chase, and I’ll give you that process ...
Successful online marketing and copywriting is nothing more than effective communication. It's simply a matter of positioning the right person... communicating the right message... to the right audience... at the right time... and in the right way.
you're struggling with your marketing... if you're not having the
deserve selling your products online... if you feel you're not making
nearly enough bling bling as a freelance copywriter... it's because
something in one or more of these 5 areas.
Either you're targeting the wrong market... your message is wrong... you're not positioning yourself properly... you're saying the right things in the wrong order... or your copy is boring, confusing, and people just don't believe it.
If you can systematically strengthen a promotion in these five areas, it almost always leads to blockbuster results. I call that my 5R System. More on that in a moment. For now, allow me to illustrate …
Suppose you're a fledgling freelancer copywriter. I want you to STOP RIGHT NOW and ask yourself something:
What Are You Doing
to Snag Your Next Gig?
you’re not writing copy for paying clients and
don’t plan to, please
out. The same principles apply to finding new customers for YOUR
business, whatever it might be. Trust
And at the first nibble,
you’re sending out samples... offering to do spec
assignments... quoting low fees... or making consignment offers where
compensation is based entirely on results. After
all, that's what the gurus
tell you to do, isn't it?
If you had my system you'd know why, and exactly what to do about it.
hold your strategy
up to the 5Rs, and you'd see that it's fatally flawed.
How do I know? Simple. I’ve been following this system for years — long before I started marketing online actually — and it’s made me millions. And it’s made my clients millions ...
Before I started using it, I was a flat broke and disillusioned commission sales rep. I was pounding the pavement, burning up shoe leather, facing rejection after rejection -- going nowhere fast.
When I discovered it, everything changed. My sales ballooned, and I quickly became successful.Since then I’ve used it to sell face to face... from the stage to groups... in direct mail and print advertising, and of course, now, on the Internet.
So this is definitely not some kind of fancy pants Web 2.0 theory. It’s a systematic application of timeless, unchanging principles of human nature that can be adapted to virtually any theater of persuasion.
I've used it to sell a wide variety of products and services online -- including my own copywriting services. And I’ve proven its power in hundreds of high traffic scientific split tests that have allowed me to continually refine it into a well oiled, snarling, rip snorting cash piling machine!
And because I know what it's like to be financially frustrated, it's become my passion to share this powerful knowledge with other conversion-obsessed copywriters and marketers like you.
It AIN'T just about writing. It’s about strategy. And giving yourself the most reliable, repeatable and predictable system for creating conversion breakthroughs in your marketing… from media selection, to targeting, to messaging, to the mechanics of your offer, and everything in between...
You can use it to become a MUCH more productive copywriter... a MUCH more effective marketer of your copywriting services... and a whole lot RICHER!
So here it is:
The Secret To Getting All The Plum Copywriting Clients You Can Handle …
Listen, if you're approaching prospective clients in this day and age on the phone... or through the mail... or advertising your services with Google Adwords, or in trade magazines and directories like most copywriters do, it’s no wonder you’re less than thrilled with the money you’re making.
yourself as the right person. And by extension, you’re not
right message, at the right time, or in the right way. You've got at
least 4 of the 5Rs totally ass backwards ...
You can send out all the darn samples you want. They could be written by Gary Halbert himself and it wouldn’t matter.
Sure you might get some piddly ass little jobs here and there. But nobody who responds to this kind of marketing is going to give you the respect you deserve.
They’re going to haggle you on fees… put you in a creative straightjacket… bungle the implementation of your copy… and generally make your life miserable. Why?
Because you’ve given them all of the darn bargaining chips with your marketing!
You’ve got a big “sucker” sign on your forehead that says, “please hire me I’m desperate”, just like every other copywriter out there schlepping for business this way.
same goes for just
about any hyper-competitive service provider business you care to
name. It doesn’t matter if you’re selling
copywriting services or pruning
shrubs. When you’re chasing
customers, they’re mentally backing away from you.
Here’s the million dollar secret: When it comes to selling professional services, it’s the person who is perceived to be in HIGH DEMAND and low supply that people want to work with. It’s human nature, pure and simple.
People want what they
Now I ask you: If you’re actively spraying and praying for customers… sending them direct mail… calling them up on the blower… or advertising your services directly to every Tom, Dick, and Harry you can on Google and in trade mags and directories — does it look like you’re in high demand? HELL NO!
Why on Earth would any copywriter worth his or her salt do any of these things? Scrounging around for customers in the dirt like that is the epitome of dumbness. It's downright masochistic!
Listen, if you want all the high paying copywriting clients you can handle… falling all over each other to hire you… begging you to work with them… throwing money at you for a spot on your dance card... and doing what you tell them to do with their marketing so you make the royalties you deserve -- it's really pretty simple.
Become your own best customer, and create the demand.
Allow me to explain …
When you’re a competent freelance copywriter and someone hires you, what happens?
You write them some killer copy. They take that copy into the marketplace and it sells millions. They pay you a tiny multiple of those sales. And then they shop the promotion around to other copywriters who try to beat your results. If one of them is successful, your royalties dry up.
If you hire yourself to write some killer copy for your own high margin product and it sells millions, what happens? That's right, YOU keep all of the profits!
Which would you rather
Stay with me here, because with my 5R Web Conversion System, and the leverage available to you online, selling your own products is easier than you think.
Let’s say you decide to create an information product about FX trading. Just for example. (It could be anything you have an interest in and can find a lucrative market for.) You build a highly profitable kitchen table business selling to that market. And you put dirt cheap automated systems in place that allow you to spend just a few hours each day maintaining and growing that business.
Then you start a second business showing other people how to grow their businesses. (Doesn't have to be in the same niche you're in, could be anything).
You give away free information to quickly build a list of followers… you sell a portion of them more detailed information… and you reluctantly sell a few of those buyers services to help them still further.
What are you doing?
You’re selling the same services that every other freelance copywriter is trying to sell, but your positioning is totally different — infinitely superior. Because you’re publishing information, people view you as a trusted expert.
You become a revered celebrity in the niche(s) of your choosing, and plum prospective customers bond to you like super glue.
Now who’s in the driver’s seat?
RESULT: Instant respect. Clients chasing you. You're picking and choosing the ones you want to work with. They pay whatever you ask. And they do things your way — or hit the highway.
This is exactly the way I work.
More to it than that, of course …
All of the 5R principles apply, just as they do in selling any other product or service.
See the power in what I’m saying here?
The vast majority of freelance copywriters are struggling like bloody starving artists, and there’s simply no need for it. But hey, they’re not the only ones eating Ramon soup and baloney sandwiches …
Most online entrepreneurs are working way too hard for far too little money because they just don’t understand these principles. Or if they do, they don’t have a system for applying them synergistically.
They’ve only been fed a small part of the puzzle when it comes to tapping into the gushing geyser of wealth that’s available to you online.
But I’ll let you in on a little secret.
You do NOT need to be a copywriting Einstein to build a super lucrative online business ...
You just need a practical system to follow. Nothing is as important to your success!
When you have my 5R System working for you, you have the power to solve virtually all of the nagging problems that prevent most people from making it online.
Think about that for a minute. Every time you increase your sales conversion — the ratio of lookers to buyers — it means you spend less to acquire a new customer.
If you’re smart, you’ll reinvest ALL of that money immediately to buy or attract MORE traffic to acquire even MORE new customers.
A hot, high converting online selling system buys you all the traffic you want!
Not only that, it attracts joint venture partners to your business like bees to honey, netting you even more traffic... because when your sales process works, and your list is big, and you’ve got great products, other marketers actively seek you out to co market with them. It’s a virtuous cycle.
It doesn’t matter what you’re selling. Everything ties back to the effective execution of the principles detailed in my 5R Web Conversion System. People are calling it the most practical, step-by-step online selling system available.Nothing is left to chance. You’ll have everything laid out in a simple, step-by-step, do-this-then-do-that fashion that allows you to excel quickly in any fertile market.
My 5R System Is The World's First Systematic Process For Producing Online Conversion Breakthroughs For Your Business! It's Unlike Anything Else You've Ever Experienced ...
MODULE 1 - The 5R System Manual
In module 1, I take you by the hand and guide you through the practical application of my 5R System, so you can begin supercharging conversion on all your promotions.
Here’s just a small sampling of what you’ll discover ...
All of it clearly organized and supported with detailed worksheets, templates, and examples that allow you to quickly implement my 5R System in your online marketing… so you can easily start generating more leads, attracting more customers, making more sales, and pulling more profits out of your business like clockwork!
MODULE 2 - 28 Power Selling Technologies That Can Make You RICH!
In Module 2, I give you 28 powerful selling technologies for supercharging the strategies outlined in module 1, and squeezing every last drop of response from your entire online presence. Here's a small sampling of what you're discovering ...
Power Selling Technology #14 – How to Handle The Price Objection... (Memorize page 70 through 75)
Sell your products for maximum margins in minimum time with these little known secrets for neutralizing price resistance:
Power Selling Technology #15 – Banner Ad Dos and Don'ts ... (See Page 76)
Banner ads are a huge and largely untapped source of traffic, IF you know how to write effective banner ad copy and optimize your sales process.
In this section you’ll discover 8 common reasons why banner ads fail… a three-step plan for getting clicks that actually make you money… and the most powerful banner ad response triggers for attracting a flood of super-qualified ready-to-buy prospects to your website!
Power Selling Technology #16 – The Mass Market Complex... (Laid bare on page 84)
Your prospects will be an open book when you have your hot little hands on this material. These are some of my most lucrative insights into the psychology of selling:
Power Selling Technology #17 – How to Brainstorm A Killer Headline For Your Current Promotion ... (Go straight to page 90)Here's the fastest, easiest way to pull unique, attention grabbing headlines out of your hat that are in perfect alignment with your target audience's deepest desires:
Power Selling Technology #18 – The Secret Structure That Forms The Bedrock Of Every Successful Persuasion Attempt... (Look it up on page 103)
Where most novice copywriters mess up is in the presentation of benefits. They show up and throw up benefits before the prospect is ready.
People believe what they want to believe. Your first job is to peel the emotional paint off their minds so your sales argument can stick. In this module I give you a secret structure for doing just that, complete with detailed case studies.
Power Selling Technology #19 – What a Sales Argument is and What it Isn't... (See page 108)People act on emotion, and justify their decisions with logic. Here are the master keys to giving your prospects the air tight case they need to throw caution to the wind and pull the trigger on your offer:
Power Selling Technology #20 – Do You Make This Common Split Testing Mistake? (Find out on page 115)
Power Selling Technology #21 – The True Nature of Words ... (See page 120)Word choice can make or break a promotion, especially in a headline. Every word tells a story... evokes an emotion... plants a seed in the prospect's mind... and lends a certain rhythm and momentum to your copy. Here are just a few of the proven strategies I give you for creating word choices that sing and soar!
Power Selling Technology #22 – The Most Important Skill You'll Ever Learn As An Online Copywriter ... (Discover it on page 127)Copywriting is all about studying people and getting as emotionally close to them as possible, until sympathy for them is transformed into feelings of your own. Prepare to discover:
Power Selling Technology #23 – How to Slap Writer's Block Silly and Get Super Productive! (See page 132)
Power Selling Technology #24 – Make 'em An Offer They Can't Refuse ... (Details on page 137)
Most business people don’t realize it, but playing around scientifically with your offer is one of the easiest ways to increase sales. Yet most freelance copywriters accept their client’s offers "as is" crippling their chances of hitting an out-of-the-park home run.
In this section get ready to roll up your sleeves and stuff your kit bag full of tricks for crafting knock-out offers that make the cash register sing:
Power Selling Technology #25 – What to Do When "Stock" Headlines No Longer Work... (Discover the secret on page 142)Here’s where I spill all of my most advance readership secrets… giving you a breathtaking arsenal of ways to grab your prospect’s by the eyeballs and glue them to your copy from start to finish.
Power Selling Technology #26 – The DNA of Online Persuasion ... (See page 146)
As a copywriter, you are the architect of your prospect’s dreams... a painter of a vivid new world... where your product or service emerges as the vehicle through which your prospects will satisfy the desire that caused them to stop and focus on your headline.
In this section you'll discover the DNA of online persuasion — a step-by-step process for activating your prospect’s powers of imagination and giving legs to their latent desires.
Power Selling Technology #27 – 16 Core Human Motivations and How to Leverage Them in Your Online Marketing... (Full details on page 151)
makes the world go round. It's what makes web marketing work. You don't
create it. But you have incredible power in your hands when you know
to channel it. And it all starts when you know:
Power Selling Technology #28 – All The Web's a Stage! Your Prospects Are The Players, Performers, and Portrayers ... (Flip to page 157)
The compulsion to express our identity as human beings forms a profound force that touches every product you will ever wish to sell. And it's something you can actually “manufacture” into a product.
Sometimes that identifying power is a product's prime selling feature. And it can give you a decided competitive advantage when two products stack up functionally identical in price and performance.
Here's where I give you:
Plus there’s more …
MODULE 3 - Headline Swipe File
Module 3 gives you my cherished headline swipe file. Inside you’ll find a dizzying array of control busting headline templates for you to adopt and adapt to your own personal selling situation.
My 5R headline swipe file is much more than the typical collection of winning headlines. It includes the exact lay out and supporting copy (pre-heads, fascination bullets, sub-heads etc.) that made these headlines great.
MODULE 4 - Long Copy Element Swipe File
Module 4 gives you my fully indexed and searchable collection of riveting opening paragraphs... red hot offer copy... power value build-ups... risk reversals... killer bullets... PS’s... and more to mold and model.
All of them painstakingly selected based on their adaptability to a wide variety of selling situations.
The copy in these swipe files is priceless!
And to tie off any remaining lose ends ...
MODULE 5 - Putting It All TogetherI’ve just put the finishing touches on a brand new manual that goes above and beyond to make absolutely certain you get maximum value from my entire 5R System ...
Module 5 takes one of my most successful promotions, responsible for converting an astonishing 10% of the website visitors who saw it into paying customers, and tears it apart in microscopic detail, showing you exactly how, why, and where each of the 5R System principles was applied.
No stone is left unturned as I take you behind the scenes to point out all of the invisible subtleties that made this promotion a blockbuster success.And as if that's not enough, I've created a whole series of look-over-my-shoulder video tutorials to literally guarantee you internalize all of my most powerful persuasion secrets -- as fast as humanly possible.
Video Tutorial #1 — I’m showing you my proven research process screen-by-screen. You’re seeing exactly how to select the very best target audience for your product or service… and how to discover that audience’s psychological hot-buttons.
Video Tutorial #2 — I’m showing you how to transform raw research into a persuasive copy outline. You’re watching me every step of the way as I reverse engineer a winning sales argument section-by-section, pre-head to P.S. — and everything in between.
Video Tutorial #3 — I’m showing you how to create a “persona” that makes people want to buy. You’re seeing all of my most effective techniques for positioning yourself as a trusted, expert advocate for your prospects to believe in.
Video Tutorial #4 — I’m showing you how to sequence a multi-step, multi-media marketing campaign for maximum response. You’re witnessing firsthand how I plan, organize and execute “event style” campaigns that result in a rush of new customers on virtual autopilot.
Video Tutorial #5 — I’m showing you how to bring the features, advantages, and benefits of your product or service to life through archetypal storytelling. You’re watching over my shoulder as I demonstrate how to breathe emotional tension and irresistible intrigue into even the most dry, boring and technical products to double sales literally overnight!
Just One Income
Just One Income
You can have all this for just $1,497. I shouldn’t have to justify this tiny investment (heck we're talking about $4.10 a day over the next year).
Frankly, if you don’t understand the value of having a proven, systematic process for cutting months, or even years off your learning curve, and literally guaranteeing a profitable result with each of your campaigns from here on out, my 5R System probably isn’t for you.
Work the numbers and you'll soon see my 5R System could easily put an additional $50,000… $100,000… maybe even hundreds of thousands of dollars in your pocket this year alone, dwarfing your tiny investment. No joke!
The upside is monumental! And with my bullet-proof take-it-to-the-bank guarantee, the downside is ZERO, ZIP, NADA...
Don’t Decide Now!
Put It To This $30,000 Test,
And Then Decide ...
Here’s my solemn pledge to you. Use my 5R System… put it to the test in your business… and you WILL make a TON more money online -- GUARANTEED!
Put it to work in
your copywriting business... and you WILL make SERIOUS cash as a freelance
copywriter — GUARANTEED!
YOU are the sole judge, jury, and if necessary, executioner. No hoops and loops to jump over. No proof that you tried any of the many strategies I’m giving you. I’ll take you at your word. Just send the manuals back to me, and I’ll issue a full refund, no questions asked.
Now I ask you: What could possibly be fairer than that?
Imagine waking up in the morning and checking your in-box to find dozens of sale notifications from your shopping cart. How would it feel to know you’ve made thousands of dollars in your sleep and that all of your bills are more than covered before you even start the day?
If you’re writing copy for paying clients, imagine having a waiting list, and being able to pick and choose the projects you’ll work on. Imagine dictating the terms of the deal, and the fees you’ll charge.Picture what it would be like to have enough financial freedom to just blow off work and spend the day... the rest of the week... or even the next couple of months just hanging out with your family... doing whatever you love to do.
Would that make you a hero in your own home? Of course it would!
be one of the