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Price too low, and you could be leaving money on the table, or even scaring off value conscious buyers. Price too high and you are missing sales. Visit this page for pricing tips and tools that can dramatically improve your profitability...
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Welcome back to Insiders Edition. This week I am indulging myself by asking you to take a journey back to the year 1896, and a story that I hope will inspire you to look at your next advertising campaign in a way that might seem strange, but that will ensure your profitability! |
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When I was a small boy, my Grandfather was one of the first people to buy a Toyota in our area. It was a rather unremarkable little tin box. Being full of exuberance, and prone to irrationality, as all young boys are, I propmptly took to body checking the side of it. To my amazement and shock, my slight frame put a sizable dent in the door. Flimsy, poorly designed doors were just one of its many imperfections. Thankfully I did not get too bad of a beating over my little hockey inspired indiscretion. If I had, I might not have become such an avid fan and owner of that little rattletraps progeny. What was the incredible secret that allowed the Toyota Motor Company to leverage this little tin box into a hugely profitable North American business within just a short period of time? And how can you use this very same secret to make your marketing efforts profoundly more profitable? |
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Lead generation is about the most important thing that a business-to-business seller does. Yet how often do you see solid direct response principles being leveraged in b2b? Not very often. You might even be guilty. Find out by reading this article ... |
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Have you ever sat there staring at a blank page of paper or word doc., trying desperately to come up with a sales letter? Where should you turn for inspiration? Sure you can search around the net to see what strikes your fancy, and that might help to get you going. But there is just one problem. How do you know what works? The only way to know for sure, is to test. But here is a secret for you. Test things that are proven to work, and you will get to where you want to go faster. Get a proven swipe file that you can use to...
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Have you ever thought of keywords as a commodity? Something bought and sold? Could there be a supply and a demand for words? |
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Google Adwords frustrates new comers, rewards scientific advertisers. Tell all resource reveals tips and tricks for... |
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After millions of dollars in market research, how did Coke miss seeing what people really wanted from their Cola? If you want a keener understanding of the reasons why people buy, or refuse to buy your product,... |
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An important variable, glossing over it can hurt you... |
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Selling your product or service involves marketing new ideas, more often than not. How do you enter an existing trance, and turn it into a new one? |
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12-point checklist spots conversion leaks in direct response ads and sales letters! |
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The Why, What, How, & Tao of list building, where to get tools & tutorials, and the latest trend in delivering your content... |
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