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Masters Of Copywriting 2011 - Over 843 Years Of Combined Direct Response Marketing Experience Says Your Toughest, Most Vexing Marketing Problems Are About To Be Solved, Right Here, Right NOW!

From The Desk Of Daniel A. Levis

Re: Masters Of Copywriting 2011

Dear Marketing Opportunist,

What’s the one thing every great copywriter and direct response marketer has in common? The critical element that sets them apart from the rest…that certain something that allows them to unleash wave after wave of tidal selling force… in any market… anytime they choose?

Some call it an “unfair” advantage. But they’re wrong. Some think they can shortcut their way around it, but they can’t. And still others have no idea of its existence.

It not only makes ad writing infinitely easier, it’s a virtual hedge against the high failure rate that crushes the confidence of inexperienced writers.

The pros thrive on it to set new controls, and repeatedly sharpen their edge.

Do you know what it is?

A Single, Simple Secret Of Wealth…

There are no new ideas, only new combinations of old ideas.

The same immutable laws of human nature have lurked behind every event, human action, and thought, regardless of external appearances since the dawn of time.

Once you accept this fact, everything changes.

You no longer struggle with creativity, or blindly imitate. Your mind is free to see past the veil of time and circumstance… right to the core of things.

Now you mold and adapt with the greatest of ease, because you’ve finally found those common underlying threads that have existed all along, unseen, and unappreciated. It’s what Dan Kennedy calls “finding the commonalities”..

Flash back to 1924… you’re thumbing through the Times, scanning the headlines, when this one jumps off the page and grabs you by the throat…

“This Is Marie Antoinette

Riding To Her Death”

You don’t know it yet, but just the day before… you met the man behind the headline over a Cuban cigar and a glass of port. It was in a café off Fifth Avenue, in the silk stocking district of Manhattan.

At that very meeting, you and a young Bruce Barton both took your place in history… by agreeing to take part in a controversial experiment called “Masters Of Copywriting"…

Time Out!

FREE Mini Course

“Secrets Of The Old Time Masters Of Copywriting”

There are 7 serious lessons here, delivered by email straight to your in-box every other day. You’ll discover timeless yet little known marketing secrets that have spun fabulous fortunes.

Immediately upon signing up, you’ll receive your first lesson.

Here’s a taste of what you’ll discover…

3 simple strategies Bruce Barton used over and over again after an unexpected 8 fold boost in replies.

The $2,035,014 secret Claude C. Hopkins stumbled across as a 12-year-old boy.

6 practical ways to make your copy more believable from O.A. Owen.

B2B copy secrets gleaned from Harry E. Cleland's decades in the industrial advertising trenches.

10 things NOT to do when writing copy. J.K. Fraser learnt these the hard way. You don’t have to.

The 3 modes of public consciousness. How to recognize them and harmonize your sales pitch appropriately, by John Starr Hewitt.

How Arthur Holmes used 4 immutable laws of human behavior and psychology for higher response.

And much, much more…

I designed this course for one reason. To let you see for yourself, first hand, how powerful the “Masters of Copywriting 2011” package really is.

Plus, if you act now, I’m also including a complimentary 13-week trial subscription to my popular circular, “Selling to Human Nature”, which contains even more selling secrets.

There’s no obligation, you will only receive top-notch information, and you can easily unsubscribe any time.

Your First Name:

Your Primary E-Mail:

Don’t worry, you’re privacy is assured. We will never share your email address with anyone, for any reason.

Of course Bruce Barton and O.A. Owen were just two of the contributors J. George Frederick called in for the original “Masters of Copywriting”. There were 25 in all, people like Kenneth Goode and Charles Addison Parker… all of the brightest minds of the day.

Details are sketchy but rumor has it J. George worked along side John E. Kennedy at Lord & Thomas in the heady early days of “reason why”.

Flash back again to 1906… you’re cloistered in the Fairbanks Saloon, sipping fine French cognac. The gentlemen across the table retorts, ”J. George, what do you think of all this “reason why” propaganda?”

“Oh to be a fly on the wall at Lord & Thomas right now” he stammers. “I’ve heard Kennedy’s latest campaign brought 1547 INQUIRIES… in the first 7 days!”

You choke on your cognac and sputter… “What is it about this ‘reason why’ that’s fulfilling these men with such intoxicating wealth?”

Kennedy mysteriously disappeared later that year at the height of his success. Nobody knows quite why, but Lord & Thomas didn’t hesitate to fill his shoes with another “reason why” disciple by the name of Claude C. Hopkins… at $185,000 a year! That’s when $1 was worth $11.

“Is It Immoral To Make

Money This Easily?”

Indeed, what were the secrets behind “reason why”? And how do modern day rainmakers go about “finding the commonalities”?

I’ll give you some clues…

The original Masters Of Copywriting text begins by taking you on a fascinating magic carpet ride across the advertising sands of time, dating back 25,000 years to the caves of France, through ancient Babylon, Egypt, Greece, and Rome, and the Dark Ages…from the town criers to handbills and medieval publicity stunts… from newspapers and periodicals to the coffee house haunts of the first admen of the 18th century… from Ben Franklin’s “General Magazine” to Bonner and Barnum… from patent medicine and the nostrums to “Printer’s Ink”… from Albert Lasker and Lord & Thomas to John E. Kennedy, and the birth of “reason why”…

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And then you'll discover...

Frank Irving Fletcher

· How to convey more meaning with fewer words and use white space effectively. (Page 47)

George Lewis Dyer

· How to inject character and personality into your copy to grab readership and response. (Page 56)

Bruce Barton (the seminal origins of his best selling work ‘The Man Nobody Knows”.)

· How to inject a piece of copy with “human interest” and boost replies 8 times! (Page 63)

· Three little known response-boosting secrets that built untold fortune. (And how to draw from a vast “virtually untapped” storehouse of powerful examples of these potent principles…) (Page 64)

· How to expand sales cheaply and profitably by cooperating with your competition. (Page 68)

Theodore F. MacManus

·        Should you appeal to virtue or vice in your copy? Which system yields the more profitable result? (Page 73)

·        How to use the power of suggestion to inspire trust, and an aura of quality and sincerity that automatically inspires sales. (Page 79)

·        How to float “artless” suggestions that are accepted without resistance or resentment. (Page 79)

·        How to create mental anchors in the minds of your buyers, while building long-term good will and reputation… (Page 83)

James Wallen

·        Who was it that said, “reasons come afterward, but at first a thing pleases or shocks me without my knowing the reason”, and why is this idea so critical to producing profitable advertising? (Page 89)

·        How to make your copy more alluring… by borrowing the emotion arousing tricks of the great novelists. (Page 92)

· How to forsake the realm of fact, in order to better tell the truth… why facts tell, and stories sell. (Page 95)

Claude C. Hopkins

·        The astonishing billion-dollar secret a 12-year-old boy learned selling silver polish door to door. (Page 111)

·        Three elements most often overlooked when offering inducements, but proven to unlock increased response…plus a way to describe a premium proven to boost replies 4 fold! (Page 112)

·        A deceptively simple trick for generating double-digit response with multi-step campaigns… and why never to talk mechanics when advertising to women (Page 113)

·        How an inexpensive piece of “theatre” brought one hundred thousand women through the door in just one week… to buy vegetable shortening! (Page 113)

Richard A. Foley

·        How to dig for the “story” in a product or service. (Page 132)

·        How to create a perception of naturalness and sincerely by replacing adjectives with verbs. (Page 138)

·        How to plant the urge to buy now through suggestion, versus blatant command. (Page 139)

·        Three response killing things to avoid in your copy, and why hard writing, makes easy reading. (Page 142)

J. George Frederick

· How to make facts interesting (Page 148)

· 76 qualifying questions to draw your attention to the particulars of any selling situation. (Page 150)

· The 12 critical things you must understand about your buyer before writing copy. (Page 155)

· 10 advertising copy tests. (Page 156)

· 6 research angles to determine how to best position a product, and how to shape it to better-fit market conditions. (Page 157)

· How to rank selling appeals in order of buyer importance. (Page 162)

· 16 copywriting strategies, and how to use them to win wider distribution. (Page 168)

Kenneth M. Goode

· Why copy is the engine of marketing, not research, not placement, not graphic design, copy! (Page 183)

· How much are you really paying per word to reach your market? (Page 185)

· Why successful copy is like good golf… and how to step out of your ego when writing it (Page 190)

F.R. Feland

· 3 ways to get more of your copy read (Page 195)

· The one emotion you should always give the imaginary prospect sitting across the desk from you. (Page 200)

· How to harness the power of controversy in your headlines (Page 202)

· How to use “telegraphing” to draw more readers into your ad. (Page 203)

· The three classes of goods and how to approach each with your copy. (Page 204)

J.K. Fraser

· 46 copy don’ts. (Page 207)

Charles Addison Parker

· The essence of honest “hype”. What it is, and why it sells. (Page 211)

· Give them this in the first 20 words, and you’ll have them glued to your sales letter right through to the P.S. Find out what it is on page 218.

Christine Frederick

·        Is there such a thing as an average woman…? How can you know her? (Page 228)

·        How to portrait women effectively in advertising. (Page 231)

·        How to get existing customers to place larger orders and re purchase more frequently. Women in particular are red ripe for this. (Page 236)

O.A. Owen

·        11 ways to make your copy more believable. Use these little known tactics to slip under your buyers “tripe” radar. (Page 245)

Harry E. Cleland

·        How to appeal to the emotions in technical copy (Page 265)

·        Why the element of surprise is your secret weapon when selling to businesses, and how to use contrast to drive home ideas (Page 266)

·        The very first place you should look for appeals that will motivate business buyers (Page 266)

·        5 response-killing bugbears to look for when editing technical copy. (Page 267)

·        How to make your headlines spring to life with imagery (Use this secret, and your reader can’t help but visualize the object of his or her desire in your copy almost instantly!) (Page 268)

Wilbur D. Nesbitt

·        How to use drama, color, word pictures, & history to secure the readers attention. (Page 275)

·        How to generate interest by projecting your own sincerity, and conviction onto the page. (Page 276)

·        How to use a series of congruent ads effectively to ratchet up your conversion ratios. (Page 278)

·        How to infuse your writing with contagious belief…giving your advertising a friendliness and personality that begets trust… (Page 282)

Harry Tipper

· 4 elements of productive copy…as vital as fire, earth, water, and air… but frequently overlooked. (Page 290)

Helen Woodward

·        3 secrets to selling books on installment that made Mark Twain a best seller…. (Page 303)

John Starr Hewitt

·        4 essential tools for the copywriter’s workbench. (Page 314)

·        How to read public opinion and current events into your copy to boost replies. (Page 317)

·        How to rivet the reader’s attention, bringing mundane details to life with poetry, romance, and drama. (Page 319)

·        What does sub vocalization have to do with copywriting? Everything, if you want to snuggle up to your reader’s ear… and glide your sales message home instantly. Find out how on Page 323.

Arthur Holmes

·        How to capitalize on the fundamental law of man’s psychic nature. (Page 328)

·        2 involuntary impulses of the eye that you can use to attract immediate attention to your sales message… and the secret to holding that kind of attention once you’ve got it. (Page 331)

·        Why human instincts respond to “objects of a certain class”…and how the point of your pen can prick them to active life. (Page 333).

Humphrey M. Bourne

·        Do you need a picture with your headline? Take the page turning test on page 349.

·        The secret ingredient to slip into your lead (opening paragraph) found on page 352 that builds trust instantly …hint, it also un sells her on what she’s doing now as an added bonus!

Ruth Leigh

· 9 secrets of successful retail advertising (Page 359)

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OK, there you have it, 22 of the old masters with lessons galore to make you a better copywriter, and exclusive interviews with 9 of the most brilliant wordsmiths alive!

What you’ve seen so far is just a small sampling of what a select group of shrewd young Turks have already discovered…

I invite you to join this privileged group.

I invite you to fill your mind with the amazing insights contained in “Masters Of Copywriting 2011” today. Even better! I invite you to get this astonishingly valuable, useful, money making information at a tremendous introductory discount. $30 off the regular price!

The established price for “Masters Of Copywriting 2011” is $127. That’s a real bargain for almost 500 pages of high-octane marketing strategies and insights from 35 of the world’s top-money marketing minds of all time, don’t you agree?

There’s just nothing else with the depth, breadth, and girth of this package available anywhere at anything close to this price…certainly nothing with its power to repeatedly give you the inside track in the world of direct response.

How much would it cost you to buy materials from each one of my superstar marketer friends to learn the secrets they reveal in these exclusive interviews? You could easily spend twenty times the $127 price on that alone, and you still wouldn’t have the original “Master Of Copywriting” manuscript. But you don’t pay even that. Your special introductory price (subject to change without notice) is just $97, but that’s not all…

Grab Your Copy Today And

Get These 5 Big EXTRAS!

These five big extras will prove to you I want your business.

Big Extra #1

“Reason Why Advertising”

(A $29 Value!)

Here’s the bizarre note John E. Kennedy sent up the stairs to Albert Lasker of Lord & Thomas in 1905…

“I am in the saloon downstairs. I can tell you what advertising is. I know you don’t know. It will mean much to me to have you know what it is and it will mean much to you. If you wish to know what advertising is, send the word ‘yes’ down by the bell boy.” - Signed John Kennedy

John Kennedy’s timeless “Reason Why Advertising” has launched a thousand fortunes. It’s long out of print, and very difficult to find… but you can download your copy in pdf format right here, and start reaping its timeless wisdom by this time tomorrow.

Big Extra #2

“Yanik Silver Exposed!”

(A $37 Value!)

Discover the behind the scenes facts surrounding

Silver’s shocking Public Domain Goldmine money grab in this exclusive 42-minute audio interview on mp3.

Learn the astonishingly simple secrets this modern day marketing Houdini used to levitate over $44,000 out of his grateful clients pockets in less than 24 hours. Incredible!

Big Extra #3

“Copy Critique Certificate!”

(A $200 Value!)

You’ve just finished giving blood at the keyboard. Does your copy need a cold, hard, expert stare before you invest in media? Or maybe you’ve got an existing piece that’s falling flat? Either way - let me pour over your copy and point out areas of weakness, and give you ideas to strengthen its pulling power.

I’ll give you a fully baked three-page Executive Summary full of conversion inducing tips that will increase your sales, sometimes dramatically…! If your copy receives wide exposure, that could easily mean thousands of extra dollars in your pocket, couldn’t it?

Big Extra #4

“Brand Savvy Direct Response!”

with Alan Forrest Smith

(A $29 Value!)

Crazed hairdresser turned copywriting hired gun reveals his devastating USP secrets.

How to instantly differentiate your business for blockbuster results… This 60-minute audio interview on mp3 reveals the high impact differentiation style of top copywriter Alan Forrest Smith.

Listen in as Alan discusses his deceptively simple tactics for concocting unusual promotional cocktails that blend brand advertising with direct response.

Big Extra #5

“Interview With Peter Stone”

(Priceless!)

Here’s what Jim Van Wyck had to say about this interview.

"Tiger Woods has ordinary days on the golf course, days when he's really hot, and then there are the rare times when the Golfing Gods touch him ... and those rare moments are transcendent times.

May I humbly suggest Peter Stone had "one of those days" last Tuesday. It's the best hour I've ever heard on "The Inner Game of Copywriting"

“Put It To The Proof ,

And Then Decide!”

By now, you’ve probably convinced yourself there’s serious money to be made with the wealth of ideas, insider secrets, and expert insights contained in this truly unique package. It’s absolutely true.

I've personally netted many thousands of dollars in additional profits... as a direct result of what you are about to discover.

Obviously I can’t be certain you’ll do the same. I don’t know you. For all I know, you may not make a single dime. So let’s do this. Take “Masters Of Copywriting 2011” for a no risk test drive…& prove these secrets will work for you.

At my insistence, you have an ironclad 90-day guarantee of satisfaction… and I want you to understand something. I’m not talking about a guarantee you should question. Some people selling online would like you to believe they’re actually reversing your risk by offering a 30-day or a 60-day guarantee. What a joke.

Is 30 days, or even 60 days anywhere near enough time to find out if you’re going to actually see meaningful results in your bank account?

Of course not, that’s why I’m giving you a full 90 days to try this out. Put it to the test. Take some of the secrets revealed in this huge package and implement them. See for yourself how easy it is to rake in cash with this stuff. If you don’t see meaningful results in your bank as a result of it, get a refund.

And don’t take my word for it either that I’ll cheerfully refund your money if you can’t do it for some reason. Even if I were a slime ball con artist or fly-by-night operator (believe me, the net’s full of them), it wouldn’t matter, because it’s not me who would be refunding you the money anyway.

I use Clickbank as my secure payment processor, because I want you to download with total confidence . If you figure this information isn’t right for you, getting your money back is as easy as sending a single email to refunds@clickbank.com. They’ll initiate a refund instantly, in full (including local taxes), no questions asked, and that’s the way I want it. Heck I’ll even let you keep all of the free bonuses for your trouble. The absolute worst possible thing that could happen is you’ll come out $362 ahead! What could be fairer than that?

On the other hand, if you’re one of those Lookey-loos who reads a sales letter and gets all excited because you think you’re going to somehow instantly get rich just by buying this product without doing anything with it, I’d rather you didn’t. Go buy a lottery ticket or something.

Listen, you don’t have to strap on a set of 6 shooters, or face a hostile mob to become a hero. Picture the smiles of appreciation… and the admiration your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Just imagine the looks on your friend’s faces.

If you’re ready, “Masters Of Copywriting 2011” will put the philosopher’s stone in the palm of your hand… a means to all ends… the key to all you seek and desire.

Do you see the power of what I’m saying? You’re onto something more exciting and more gratifying than I can describe in words here.

You’ve been looking for strong medicine, real secrets… true inspiration … here it is! It’s time to ignore all of the shallow gimmicks and plough your attention into the one skill that will finally make every single facet of your business click, once and for all!

'Tap The Brains' Of The Greatest Master Copywriters Of All Time To Cut Years Off Your Education Right Now!

Let's face it.

Writing wealth generating ad copy isn't easy. That's why having these world class geniuses by your side will be the best investment and biggest shortcut to achieving whatever you want in direct marketing.

You won't have to do it the hard way or the expensive way because you'll scoop up loads of street proven insights gleaned from the over 843 years of combined, “in the trenches” experience represented in this one-of-a-kind package.

You'll be able to tap the brains of Dan Kennedy, John Carlton, Bruce Barton, Claude C. Hopkins and 28 more master copywriters at a moment's notice...and milk their ingenious response pulling secrets for all their worth.

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Sincerely,

P.S. A special section for the Lookey-loos reading this…

You have no valid reason not to try this. Won’t it be nice to live your life without all of these problems?

“I don’t have $97” (You waste this much money every month! Borrow it if you have to and let’s get going… )

“I’m too busy” (Too busy doing what? Keeping your head above water and waiting for success to find you?)

“It won’t work for me” (That little voice inside your head is the very thing you must defeat to become successful. It’s what’s holding you back. Give yourself the benefit of the doubt, because I’m taking all of the risk here. You may just surprise yourself.)

Remember, you have a limited time opportunity to save $30 on this package by acting now. Download it today while it’s fresh on your mind…

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Levis International 5482 25th Side Road, Utopia ON L0M 1T0 Canada

Phone (705) 424 3232 FAX (705) 424 9968

Email Us

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Big Extra #1

“Reason Why Advertising”

Big Extra #2

“Yanik Silver Exposed!”

Big Extra #3

“Copy Critique Certificate!”

Big Extra #4

“Brand Savvy Direct Response!”

with Alan Forrest Smith

Big Extra #5

“Interview With Peter Stone”